Be the Spark

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Be the Spark

Five Platinum Service Principles for Creating Customers for Life

By: Simon T. Bailey

Publication date: December 2018
ISBN: 9781732599406

Simon T. Bailey draws from years of customer service training and experience with Ritz-Carlton Learning Institute, Walt Disney World Resorts, Disney Institute and more, and shares what he's learned about providing what he calls the Platinum Service customer experience.

Title information

In today's competitive business world, there's no place for lackluster performance, half-brilliant contributions, or low-burning customer service. When you find your SPARK you shine brilliantly against a backdrop of automation, algorithms, and autonomous cars. You realize you weren't just hired to do a job; your purpose is to surpass all expectations and create memorable moments that surprise and delight your customers. Your SPARK is what distinguishes you from the pack through exceptional PLATINUM service that keeps customers coming back-every time.

You have the opportunity to Be the Spark for your company, customers, and employees, and this book will teach you how. Author Simon T. Bailey shares five proven methods to equip you with a simple framework that will help you infuse your culture with a mindset that captures the hearts and minds of employees so they will, in turn, capture the hearts and minds of customers. Through evidence-based research, stories and examples, Be the SPARK will teach you how to attract and retain customers in a growing global market, turn customers into loyal fans, and create unforgettable moments that keep them coming back.

Best of all, this book will help you find and ignite your inner SPARK. It's time to light the fire in your belly, to kindle your passion, and Be the Spark that creates the change you want to see in yourself, your company, and the world.

Pages: 136
Publisher: Simon T. Bailey International, Inc.
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Simon T. Bailey

Simon T. Bailey is a Breakthrough Strategist, Innovator, and Writer whose life’s purpose is to teach 1 billion+ people how to be fearless and create their future.

He equips companies with the tools necessary to effect cultural transformation resulting in higher employee engagement and platinum customer service experiences.  He challenges individuals to dig deep to find and release their inner brilliance and become Chief Breakthrough Officers – personally and professionally.

With more than 30 years’ experience in the hospitality industry, including serving as sales director for Disney Institute, Simon knows how to engage and inspire leaders and team members through his keynotes, workshops, books and online courses. He has personally worked with more than 1,800 organizations in 47 countries over the past 16 years. 

Simon has been named one of the top 25 people who will help you reach your business and life goals by SUCCESS magazine, joining a list that includes Brene Brown, Tony Robbins, and Oprah Winfrey.  Washington Speakers Bureau named him one of the top 13 business speakers on leadership. He is the author of ten books and the creator of two LinkedIn Learning courses, Building Business Relationships and Leading through Relationships.  As of this writing, his Goalcast video, released Father’s Day 2018, has over 85 million views.

Simon holds a Master’s degree from Faith Christian University and was inducted as an honorary member of the University of Central Florida Golden Key Honor Society. 

When he is not working, Simon spends quality time with his two active young adults, roots for the Buffalo Bills, and serves as a board member for the U.S. Dream Academy, Orlando Health Foundation, and Worldmaker.   

Home Town: Windermere, FL
Birthplace: Buffalo, NY
Education: Master’s degree, Faith Christian University; Honorary member of the University of Central Florida Golden Key Honor Society. 
Books: Be the Spark

Alan Young

This book gave definition to the thoughts and daily actions that I didn't know how to describe. Simon Bailey shares some very transparent defining moments of his life that have helped him get to where he is now. Most importantly I believe that these lessons and principles will help you to boldly walk into your next level as it has done for me. I read the whole book in one day because I couldn't put it down. If you are hungry like me I would definitely suggest this book. I'm ordering this book for all my attendees at this years professional retreat!!!

April Ervin, Managing Partner, Sustainable Leadership, LLC

In his latest book, Simon T. Bailey provides excellent guidance on creating memorable customer experiences and delivering "Platinum Service" to those that we serve. Through sharing real-world examples and concrete strategies, he emphasizes the importance of going above and beyond at every level of business and organization. His focus on the leaders role in creating a caring culture and environment is spot on. I will definitely be sharing this book with my clients.

Carrie Casullo, Director, Business Development, CWT

Spark is an enlightening look at customer service told through compelling stories followed by practical applications. Simon is a wonderful storyteller which makes the actionable insights come to life. Highly recommend for anyone that wants to truly understand the impact of the employee experience on the customer experience, especially during a time when customer's feedback can make or break a business.

Ethan Linkner, Managing Partner, Linkner Capital

I recently saw Simon give a keynote speech at the conference and I was immediately hooked by his message. He has a special way of breaking down the complex into simple segments that can be applied to everyday work. His approach uses real-life examples, including a few funny "lessons learned" from his own work history to drive the message home. I'd love to share more, but I'd be giving away his magic. As a business founder, I highly recommend this book to anyone looking to find that spark with their customer base.

Save 20% on order of 20 or more books!

Enter the code SPARK20 at checkout and receive a 20% discount on orders of 20 or more!