Be the Spark

Be the Spark

Five Platinum Service Principles for Creating Customers for Life

By: Simon T. Bailey

Publication date: December 2018
ISBN: 9781732599406

Simon T. Bailey draws from years of customer service training and experience with Ritz-Carlton Learning Institute, Walt Disney World Resorts, Disney Institute and more, and shares what he's learned about providing what he calls the Platinum Service customer experience.

Title information

In today's competitive business world, there's no place for lackluster performance, half-brilliant contributions, or low-burning customer service. When you find your SPARK you shine brilliantly against a backdrop of automation, algorithms, and autonomous cars. You realize you weren't just hired to do a job; your purpose is to surpass all expectations and create memorable moments that surprise and delight your customers. Your SPARK is what distinguishes you from the pack through exceptional PLATINUM service that keeps customers coming back-every time.

You have the opportunity to Be the Spark for your company, customers, and employees, and this book will teach you how. Author Simon T. Bailey shares five proven methods to equip you with a simple framework that will help you infuse your culture with a mindset that captures the hearts and minds of employees so they will, in turn, capture the hearts and minds of customers. Through evidence-based research, stories and examples, Be the SPARK will teach you how to attract and retain customers in a growing global market, turn customers into loyal fans, and create unforgettable moments that keep them coming back.

Best of all, this book will help you find and ignite your inner SPARK. It's time to light the fire in your belly, to kindle your passion, and Be the Spark that creates the change you want to see in yourself, your company, and the world.

Pages: 136
Publisher: Simon T. Bailey International, Inc.
No votes yet

Simon T. Bailey

Success Magazine calls Simon T. Bailey one of the top 25 people who will help you reach your business and life goals through practical advice and specific tactics. He joins a list that includes Oprah Winfrey, Dr. Brene Brown, and Tony Robbins. His GoalCast video posted to Facebook (Meta) has over 91 million views.  

Today, Simon is an innovator, executive advisor, and author, who goes beyond feel-good content and provides real-life strategies that impact lives. He’s worked with more than 2,300 organizations in over 54 countries including American Express, MasterCard, Stanford Healthcare, Chick-Fil-A, Cox Enterprises, and Elavon. He understands the pressure leaders, high performers, teams and individuals are facing in the midst of uncertainty and equips them with simple, easy-to-implement strategies to accelerate results. 

His latest book - Ignite the Power of Women in Your Life a Guide for Men will be released in Spring of 2022. He is the author of several including Be the Spark, the HarperCollins - published book Release Your Brilliance, Releasing Leadership Brilliance published by Corwin Press (a division of Sage Publishing) and Shift Your Brilliance published by SoundWisdom. His three online courses on LinkedIn Learning have been viewed by 400,000 professionals in 100+ countries. His expert insights course, Sparking the Customer Experience is featured on, a professional development learning management system that is embedded into fortune 500 companies supporting their learning and development strategies. Additionally, Simon T. Bailey International offers five personal and professional development programs that support our best-selling books.

Simon has more than 35 years of experience in the hospitality industry, including serving as sales director for Disney Institute based at Walt Disney World Resort. His wisdom and expertise enabled an Orlando-based healthcare system to be acquired and a division of a hospitality company to be ranked #1 in customer service by

He is a Summa Cum Laude master’s degree graduate of Faith Christian University (Winter Park, Florida). He earned a Crummer Graduate School of Business (Rollins College) certificate in Management. Recently, Cleary University, a 138-year-old institution founded by an Irish immigrant in Holland, MI, awarded him a Doctor of Science in Business Administration for his global impact. He has also been awarded two honorary doctorate degrees. The National Speakers Association inducted him into the Speakers Hall of Fame. As an award-winning speaker, he has been recognized as one of the top 10 Keynote Speakers by Speak Inc and one of the Top 100 Success and Motivational Blogs for 2022. His latest endeavor is a Daily Spark Minute Podcast which is available across all platforms including Alexa, Google Voice and Apple Podcasts. 

Simon is a Certified Caritas Executive Coach who empowers individuals and organizations to lead with heart-centered intelligence. His approach is grounded in Caring Science which is based on the scholarly research of Dr. Jean Watson (University of Colorado Boulder). The outcomes of working with him are to preserve human dignity, wholeness as the highest gift of self, systems, and society. 

He resides in Orlando with his wife, Jodi, along with their four children and their first grandchild named Halo. 

Home Town: Orlando, FL
Birthplace: Buffalo, NY
Education: Master’s degree, Faith Christian University; Honorary member of the University of Central Florida Golden Key Honor Society. 

Alan Young

This book gave definition to the thoughts and daily actions that I didn't know how to describe. Simon Bailey shares some very transparent defining moments of his life that have helped him get to where he is now. Most importantly I believe that these lessons and principles will help you to boldly walk into your next level as it has done for me. I read the whole book in one day because I couldn't put it down. If you are hungry like me I would definitely suggest this book. I'm ordering this book for all my attendees at this years professional retreat!!!

April Ervin, Managing Partner, Sustainable Leadership, LLC

In his latest book, Simon T. Bailey provides excellent guidance on creating memorable customer experiences and delivering "Platinum Service" to those that we serve. Through sharing real-world examples and concrete strategies, he emphasizes the importance of going above and beyond at every level of business and organization. His focus on the leaders role in creating a caring culture and environment is spot on. I will definitely be sharing this book with my clients.

Carrie Casullo, Director, Business Development, CWT

Spark is an enlightening look at customer service told through compelling stories followed by practical applications. Simon is a wonderful storyteller which makes the actionable insights come to life. Highly recommend for anyone that wants to truly understand the impact of the employee experience on the customer experience, especially during a time when customer's feedback can make or break a business.

Ethan Linkner, Managing Partner, Linkner Capital

I recently saw Simon give a keynote speech at the conference and I was immediately hooked by his message. He has a special way of breaking down the complex into simple segments that can be applied to everyday work. His approach uses real-life examples, including a few funny "lessons learned" from his own work history to drive the message home. I'd love to share more, but I'd be giving away his magic. As a business founder, I highly recommend this book to anyone looking to find that spark with their customer base.